Mobile app localization is a necessary process to execute in order to launch the app into other markets. It is a process that deals with the app’s user interface and the functions of the apps in different target audiences and markets. Moreover, it is significant to localize your mobile app in order to launch it in the new market. Do you ever wonder how all these apps that you have installed to order your food, and grocery medicine work? All these apps are made, developed, and localized as per your needs. You can perform your transactions too through an app; online banking is the new norm of banking now. People barely visit their banks directly. From entertainment to education, information, and games, every app that you have been using is developed focusing on certain needs and features.
Considering the changed trends and with reference to mobile apps, people always admire the services in their native language. Despite the English language being the lingua franca of the internet people prefer to have an app that features their mother tongue. Mobile app localization hence is the foremost step toward globalization. One primary ingredient which can double your download rates and revenue figures is the process of app localization. It s a complicated process and involves a lot of steps. However, app localization required a strong strategy with top-notch technological tools.
The app developers and owners should not rely on localization experts and translation agencies only for their work and should try to dive into the process themselves. So that they can understand the work and the procedures the right way. The localization is one step ahead of translation and it is significant for the developers to understand that it is imperative to localize their app.
Tapping into New Markets
Taking the app for localization is inevitable if you want to tap into new markets. App localization is key to the expansion of apps in a new market. Airbnb is one bright example. It is an American vacation rental company that started its operation from one founder’s apartment. This company is now in over 220 countries all over the world and has managed to make around $75B today though started from zero. Hence, you should never think that your app might not leave an impact on a new audience. You need to focus on a quality translation and an effective process of localization. However, you should make sure that you have done a thorough search on the target audience and the type and genre of apps that they like to download and use.
More Engagement
Engagement works differently for mobile apps. You should be localizing your app for the second important reason and that is to engage more people and profiles. The users always appreciate the content in an app that is tailored and tweaked as per their preferences and likeness. It makes them involved in the content and makes a huge difference. The clientele understands how the developer has made efforts to strike the right balance with the new target audience. It can engage the users and also boost their active participation and loyalty. They stick loyal to such apps which take care of their needs.
More Downloads and Visibility
As per the studies and survey mobile apps which have stored descriptions in the local and native languages can leave a great impact on downloads. Also, that can improve app downloads by more than 38%. This can make the app an instant hit in new markets. The target audiences can see the app in their recommended apps. They download it and enjoy working on it. Also, the app gets rated and ranked well. People download it more and stay on it which makes it more visible. This is extremely beneficial for mobile apps to get more clicks and downloads, or they may fail to excel and produce results. Visibility is an important factor for mobile app and software localization.
More Competitive Edge
Not to mention how the localization of an app allows you to compete in the global market. You can stand out among the rest of your rivals by localizing the app. Once you plan to localize the content for your app it makes you stand ahead of all rivals and competitors. Professional localization services are mandatory for obvious reasons. The marketplace all over the world has gone extremely competitive and people who do not come up with sound strategies to compete often fail to survive. Therefore, it is imperative that you keep on working on your product for the better.
More Revenue Generation and Sales
Every entrepreneur ultimately roots for better sales and wants to generate more revenue. The investment in localization can bring more profits and revenue. However, effective localization is a must. The localization investment can make the share of the market hike dramatically in each region that you target. This further leads to better revenue generation. Though there is no confirmed one size fits all localization model, however, a lot of companies as per the reports generate relatively higher revenue when they invest in localization. The localization experts should be professional and good enough to deliver quality well.
Conclusion
Localization of mobile apps is significant to compete and stay in the global market. The owners and developers should realize the need for localization. It is also important that they deploy the features of localization at the right time in the early stages of the development of the apps. They should understand how localization can help them with more downloads, engaging users, and generating more revenue with other important benefits.
