Videos and animations are an important part of any business. We may think that videos are only suitable for businesses with more of a generic product, but the impact a video can make can last longer than any other form of marketing.
While using social media, you may have come across people and businesses who use animated videos or other types of videos to capture people’s attention. Even top YouTubers use animated videos to promote content on their channel. For example, a channel named The Richest uses various animated and real images and content to create a video for its audience, making its content easy to consume and visually appealing.
However, as a business, you don’t need that much of perfection. Initially, you need to start creating content and uploading it. So, if you want to get started with videos, this blog will help you choose a fantastic animated video type and also tell you how you can get started.
Types of animated videos for business
Motion Graphics
Motion graphics are used by several organizations these days. They are ideal when you must clearly convey a fair quantity of information. This is no problem for motion graphics, which bring complex subjects to light in a fun way. In contrast to the other options, this style tends to focus less on people and plots. Your message will be amplified significantly by compelling narration and visually engaging material. This is a fantastic alternative if you’re searching for a structure that will work for your next explainer video or product launch.
2D Animation
This kind of animation gives the text and visuals in the film the illusion of being created on a surface. You’ve undoubtedly seen many of these, which have their own difficulties. Even if they are quite effective at communicating information, it is crucial that you have a compelling idea since there are many 2D animations out there. So, you need to think out of the box to get your message out there. You can also take the help of a reliable animated video production service company to plan your whole setup.
3D Animation
When we talk about 3D animation, Disney is the first one that we think of, as they have successfully provided us with amazing 3D animated films, including Frozen, Brave, and Moana. However, 3D is more of a modern choice. And like 2D, it is well-suited for narratives, characters, and commercials with strong emotional appeal. The flexibility of playing with this mode’s lighting, textures, and overall style mean that you can make the end product visually stunning and on-brand. That is why brand awareness advertisements work so effectively when we create videos in 3D.
Whiteboard animation
The Whiteboards animation helps give the text and visuals in the film the illusion of being created on a surface. You may have seen quite a number of these animated videos, which are popular for listicle videos. However, even if they are quite effective at communicating information, you must have a solid idea since they can be boring if you are using them just for the sake of it. Many animated video production companies have a bucket full of ideas, so if you are having a hard time coming up with a concept, then you should probably contact them and create astonishing videos.
These are the most popular type of video types which you can use to deliver your message. They are a great help in marketing and reaching out to new people. Now that you have learned what types of videos are popular with businesses, it is time to learn how you can get started with these videos.
Getting started with animated marketing videos
One of the best and easy ways is to create videos using professional help, like hiring an animated video production company that will assist you from planning the script to giving the final video result. However, if you want to do the production on your own or with the help of fellow mates, then it is also very much possible.
Start with a script
Any video, whether you want it for marketing purposes or to help your customer understand a particular thing, will require a script. A script is a piece of writing that will determine how your entire video will go. This will allow you to track things and know where to direct your people. So, start discussing and writing how your plan will go; it is okay to omit various parts of the script.
Choose a platform
There are several animated video production platforms on the internet that provides your tools, templates, and feature to create an amazing video. Start by choosing a template; many animation maker apps have pre-designed templates. So, choose one from them and start animating.
Synchronize the Videos
These applications can lay various videos or elements in a video and also set a pre-defined time for their appearance. So, you can manipulate the ideas and change them as you see fit. You can add various visual effects, such as slide-in or zoom-out, and make your video more appealing. They can be easily added and used to create a sense of engagement in the movie.
Add voice or music
Music holds great power over people. The music allows you to fill the blank space that you will have while speaking or when you are showing some animation. So, rather than simply leaving it blank, add a sound or music that matches the mood of the video. You can also voice over the animation to explain to people about your topic and give them a greater understanding of your message.
End noteThis is a simple 2D animation or a whiteboard animation video you can create for your viewers. These types of videos are more suitable for explaining a particular thing. However, if you seriously want to get the best out of your video marketing campaign, you can count on professionals from an animated video production firm.
