When you expand your business, your main aim should be to go online. Going online allows you to break free from the shackles of geographical boundaries, which plays a vital role in business growth. However, it is essential to note that boosting your online presence is more complex than it appears.
As a business in London, there are high chances you already have increased competition in your niche. To stand out and create your mark in the industry, you need help from experts who can boost your online presence. No one is better than the professional web design agency like Creato. Being familiar with the local industry, the professionals will help you establish a significant presence in the market.
Creato Boosting Online Presence for London Businesses
Through high-quality designs and effective branding, Creato has only been helping businesses stand ahead of their competition. They have managed to help businesses in London create their distinct identity using the following techniques:
Memorable User Experience
Around 97% of consumers search for a local product online. Now, if you want to create a mark on your audience, you must foster a memorable user experience. This way, a significant number of visitors will be visiting your profile. The user experience is created through effective logo designs and graphics pasted across the website.
Mobile-friendly User Interface
Most of your customers are available on mobile. They make most of the searches using their device. If you don’t have a website, around 56% of them won’t even consider engaging with you. Thus, designing a mobile-friendly website enriches the user experience. It has proper navigation controls and CTAs that provide insight to the customers on what to visit. The friendlier the website is, the easier it is to grab customer attention.
Consistent Branding and Visual Identity
Visual identity and branding go hand-in-hand. These two aspects can only come into existence with a good design. Professional designers usually help establish a strong visual identity and use it for branding. This paves the way for grabbing the audience’s attention. The visual identity created is aligned with brand guidelines.
Usability and Accessibility
Website accessibility is one of the major trends on the rise. When your website is accessible by people across all stages, it ensures that it is getting more traction. More traction increases traffic and a higher conversion rate across the sales funnel. Professional designers are helping businesses elevate themselves by making their websites usable. This ensures proper navigation schedules on the website, which guides the audience effectively.
User Interface Optimization for Conversion
While conversion is significant for businesses, it is often driven by user interface. Customers will likely bounce back if your website could be more fun and easy to use. This will eventually lead to an increased risk of a higher bounce rate that can harm ranking. As a result, you will miss out on conversion and online presence. By optimizing the entire website for mobile, tablets, and other devices, professionals aim to boost conversion.
Using Images and Videos
Images and videos are highly crucial for business websites. It helps to maintain the aesthetics and drives customer attention. In some cases, the videos also help to establish genuinity and credibility, which helps to win customer trust. However, when integrating images and videos on your website, using something other than the heavy ones is advisable. This can slow the website page and lead to users bouncing off. Moreover, the images and videos you’re using should align with brands.
CTA Button
A strong CTA is what immediately captures customer attention on the website. It is essential to have a high-quality CTA button, allowing the audience to take action. However, from the design perspective, the CTA button should be carefully placed so it doesn’t seem forceful. Expert designers can, therefore, help properly place the CTA button. Moreover, the CTA button needs to have contrasting colours to capture customer attention immediately.
Social Proof
Your social proof is one of the strongest builders of your online presence. No matter which social media you’re active on, providing social proof on your website is important. This is mostly because it helps to establish credibility and genuineness. The social evidence must be presented as social media icons and very categorically placed on the website. As it drives clicks, it will also positively impact your online presence.
Conclusion
Building your online presence should be your first choice when you want to grow organically. In a competitive landscape like London, using the right resources and designs to build your online presence is important. Experts like Creato ensure that the designs are subtly promoted across the website to boost their presence. Thus, contact Creato to build a strong online presence.
