No matter the difference between brands and businesses, there’s one aspect that is common to their influence on society – their name. Imagine trying to search for a product online, and you can’t remember where or who sells it; it’s game over.
That’s precisely the reason brands invest plenty of time, resources, and a couple of creative minds to bring about the perfect name. But it doesn’t end there. A brand is never complete without a logo. A logo is the emblem of any brand, and making it unforgettable is the marketing dream of any company.
Coming Up: The Perfect Logo Creation Explained
There’s something you need to know: creating a logo is no easy feat. It’s way different from drawing the first thing that comes to mind. It requires market research, substance, a relationship with the company, and an attractive flair to bring customers to your stores.
With that said, here are the all-important steps taken to design the best logo:
1. Use Your Company’s Story as Inspiration
Every artist draws their inspiration from a story. A sculptor drawing inspiration from the building of the China Wall or a painter channelling the early Renaissance into their painting, such act give their art more life and a deeper meaning.
You, too, should do the same by remembering why and how your company came to be. What’s your story? What do customers need to learn? What is the right way to describe your brand?
2. Discover the Theme and Words That Describe Your Brand
Once you’ve reminisced on the importance of stories, it’s time to discover how that story translates into a name or description. What’s the simplest way to describe the meaning behind your business ambitions? It’s always easier when you check thesaurus.
With thesaurus, you have pages of endless but meaningful words that relate to your brand. If you’re into fashion, type the word clothing and watch the best terms and phrases emerge.
3. Put Those Words to Paper
From the dictionary to the sketchpad. Once you’ve picked a host of potential names, it’s time to get doodling. Take your time with each concept; hire a creative genius if you have to. But ensure the shapes and colours are done correctly.
4. Test Those Sketches
Once you’ve got your sketches in, it’s time for the eye test. You’re showing this off to customers anyway, so why not test them out on some residents first? The reception and feedback create a good idea of what the general reception will be.
5. Time to Work on A Design Platform
Finally, it’s time to change from paper to digital format. This is the end stage when the iron ore becomes a sharp weapon. There are many tools to use, including Vendo Digital, but the main goal is the outlook. Be creative but careful with colours, and choose a font that combines text and imagery.
Conclusion
A logo is the first thing that a customer notices about the company. It’s the imagery that has the potential to stick with customers for good or vanish in due time. With the tools above, creating a great logo leads to a great first impression.
