Business stakeholders who are interested in custom packaging need to understand the minimum order quantity requirements of packaging partners. Regardless of the size of a business or product sales volumes, decision makers should look for a packaging partner that has a low MOQ requirement. The main advantage of low MOQ custom packaging is greater freedom to experiment with packaging designs. Learn more about implementing low MOQ for packaging and the advantages of low MOQ for businesses.
How To Implement Low MOQ
Digital printing makes low MOQ possible. A packaging partner that prints orders on demand without plates can affordably produce shorter runs or runs with packaging for more than one product.
On the client side, implementing low MOQ makes it easier to test consumer responses to one or more designs for the same product. Clients can also order smaller quantities of packaging for new products that may be subject to design changes.
Clients should consider the rationale for a low MOQ order to determine the quantity of packaging to order. In many cases, a low MOQ order for custom Mylar pouches may be followed by a larger order after stakeholders decide on a package design or finalize product information.
Low MOQ and Custom Packaging
Packaging services that rely on conventional printing tend to have higher MOQ requirements and more restrictions on customization. Digital printing makes it possible for a packaging partner to let clients fully customize packaging.
Digital printing eliminates the need for plates to print package designs. This technology also allows clients to customize every aspect of packaging and make changes with minimal impact on the price of packaging.
A packaging partner that offers digital printing with low MOQ can make custom product packaging a more feasible option for small- and medium-sized businesses. This technology produces packaging of comparable quality to the packaging of products that more established companies bring to market.
Why To Look for Low MOQ
A flexible packaging company that allows for low MOQ can provide clients with affordable options for any size run of packaging. While packaging services often offer discounts for large runs or high volume orders, a company with low MOQ requirements and affordable rates can benefit smaller companies that want to create high-quality packaging for products, develop packaging for new products or update packaging designs for existing offerings.
Brands that want to provide customers with unique experiences should also look for a packaging service with low MOQ requirements. Whether stakeholders want to experiment with connected packaging features, create variable package designs or print packaging for different products in the same run, low MOQ can save money and time.
Many businesses can benefit from partnering with a packaging company that has low MOQ requirements. Even when high sales volumes are expected for products, low MOQ can be a cost-effective way to do test runs of new packaging or offer unique designs. Once stakeholders understand low MOQ requirements, a business can take advantage of all the benefits of using a digital package printing service.
