Meta description: Online casinos are integrating social features like chat, sharing, leaderboards into games. Social casino gaming grows in popularity thanks to its community appeal.
Incorporating Social Elements in Online Casino Games
Social interaction is an integral part of the online casino experience. Players want to share their big wins, chat with others, and feel part of a community. By incorporating social elements into games, gambling operators like Ricky online casino can increase retention and encourage more playtime.
The Growth of Social Casino Gaming
Social casino gaming has exploded in popularity recently. In 2021, the global social casino games market was valued at $6.6 billion. This is expected to grow at a 13% CAGR, reaching over $13 billion by 2028.
Players are drawn to the fun and sociability of these games. Social interaction gives them more excitement and enjoyment. Features like leaderboards, notifications, chat, gifting, and guilds give a community feel.
Adding Social Features to Traditional Casino Games
Traditional online casinos recognize the importance of social engagement. Many are now integrating social features into their games.
Some examples include:
- Chat functions during gameplay, facilitating conversation with others at the virtual table
- Sharing big win notifications and replays to Facebook or Twitter
- Leaderboards to compare tournament places or top money winners
- In-game friends lists and messaging to easily connect with other players
- Player profiles to share avatars, bios, recent activity and more
These features help online casinos retain players for longer. They also mimic what players enjoy on social casino apps – interacting with others.
Social Slots Games
Slots are the most popular online casino game. So it’s no surprise that social slots make up a big chunk of revenue for social casino developers.
Playable for free, social slots have typical casino game features mixed with social elements:
- Leaderboards for players to compare scores
- Gifting features to send free coins and spins to friends
- Notifications when friends play the same game
- Creation of player leagues or clubs to compete collectively
- Chat functions to communicate in real-time
- Sharing big wins on social media networks
These features allow players to connect with real-life friends or meet new ones in-game. It brings a collaborative and competitive fun factor lacking in slots intended for solo play.
The Future is Social
It’s clear that social interaction is integral to all types of online gaming these days, including Jackpot Inside games. Players have come to expect and demand social features alongside traditional gameplay.
Developers who integrate sociability into new releases will benefit. And traditional online casinos that don’t adapt risk losing customers to the highly social world of social casino gaming.
Going forward, we can expect to see further integration of social features like:
- Augmented reality casino games
- Voice and video chat options
- Virtual reality table games
- Interactive live streams
Ultimately, the future of online casino gaming is undoubtedly social.
Table 1. Global social casino market value from 2021 to 2028
| Year | Market Value (USD billion) |
| 2021 | 6.6 |
| 2022 | 7.5 |
| 2023 | 8.5 |
| 2024 | 9.8 |
| 2025 | 11.1 |
| 2026 | 12.5 |
| 2027 | 13.2 |
| 2028 | 13.9 |
Leveraging Influencer Marketing
One effective way for online casinos to boost their social engagement is through influencer marketing.
Influencers are personalities with established credibility and a dedicated following within a niche. Casino game influencers usually have gaming-focused YouTube channels or Twitch streams.
Collaborations typically involve sponsors providing incentives for influencers to promote their casino games. This could include:
- Free spins
- Matched deposits
- VIP hosting in exchange for live streams featuring the casino platform.
The influencer benefits from compelling content for their audience. Meanwhile the casino gets:
- Increased brand awareness from the influencer’s followers
- Social proof as audiences see an industry expert vouch for the platform
- Higher conversion rates as the influencer’s fanbase tries the game
With a carefully chosen influencer whose values align with the brand, it can be a win-win partnership.
Some examples of successful collaborations:
- Stake.com sponsoring popular Twitch streamer Trainwreck to exclusively feature Stake on streams
- Industry veteran Scott “Big Cat” Lang sponsoring multiple casino influencers and attaining over 100k YouTube subs himself
The takeaway is that leveraging influencers in the space can catalyze huge growth thanks to their social reach. Online casinos that effectively tap into established gaming personalities stand to gain more players.
