How many times have you opened your emails and thought, here we go again, another advertising agency promising me the earth, costing me a fortune, and delivering nothing? Now, imagine if somewhere out there in the ether, an opportunity existed to double or even triple the number of leads and sales your website generated.
We’ve taken a deep dive into conversion rate optimisation and put together a guide on what you need to know:
- What is Conversion Rate Optimization?
In basic terms, conversion rate optimisation (CRO) is a very cost-effective way of optimizing a website to convert more visitors into buyers or inquiries, using an in-depth process involving copywriting, design, user experience and testing.
- Do You Need A CRO Agency?
If you can easily handle the number of inquiries or sales generated by your website, then you probably need to partner with a CRO agency. A conversion rate of less than 5% is good but not great, and if you’re struggling to achieve 2%, you desperately need help! The best agencies can deliver results that’ll see you swamped beyond belief, with the best conversion rates up around 20-30%.
- How to Choose the Right CRO Agency
Not all CRO agencies are the same! The best will offer you a free strategy session with solid guarantees, risk-free! Imagine if your existing campaign was guaranteed a 30% increase in conversion rate, or your new campaign, depending on the industry, would achieve a conversion rate of at least 3%. You’d jump at it. For one such agency that promises to deliver, click here for a link to King Kong, a leading NZ provider.
- Is Increased Traffic the Answer?
Short answer – No! Traffic costs money and making it profitable, especially cold traffic, isn’t easy. Suppose you spend the same money getting your traffic, but you increase your conversion rate from 1% to 5%. Then imagine scaling your ad spend, bringing more traffic to your website at a much higher conversion rate. Suddenly you’re dominating the market!
- How Much Does CRO Cost?
You might be surprised to discover that it can start from as little as $3,500. Like any digital marketing service, there are factors involved which determine the overall cost, such as the number of pages on your website and the number of landing pages that need to be diagnosed and tested, and whether it is a one-off project or an ongoing service.
If you’ve never tried CRO, and you’re fed up with the rising cost of ads, and agencies who just don’t deliver, contact a market-leading CRO agency that’ll offer you a risk-free deal – you have nothing to lose and a whole load of customers to gain!
