Trade shows are an excellent opportunity to showcase your products, services, and business to a wider audience. However, with so many companies vying for attention, it can be challenging to stand out from the crowd. A well-designed trade show display can make all the difference in attracting potential customers and generating leads. But how do you know which type of display will work best for your business? In this article, we’ll discuss how to navigate trade show displays and which one would work best for your business.
Before you start shopping for trade show displays, it’s essential to understand the different types of displays available. There are four primary types of trade show displays: pop-up displays, modular displays, custom displays, and banner stands.
- Pop-up Displays
Pop-up displays are lightweight, portable, and easy to set up. They’re ideal for small booths and trade shows with limited space. Pop-up displays come in various sizes and styles, including curved, straight, and tabletop. They’re also customizable, allowing you to add graphics, lighting, and shelving.
- Modular Displays
Modular displays are more substantial than pop-up displays and offer more flexibility. They consist of individual sections that can be arranged in different configurations to fit your booth’s size and shape. Modular displays are easy to set up and break down and can be reused at multiple events. They’re also customizable, allowing you to add graphics, lighting, and accessories.
- Custom Displays
Custom displays are the most expensive option but offer the most flexibility and customization. They’re designed to fit your specific brand and marketing needs and can include multiple levels, interactive features, and unique shapes. Custom displays require more planning and production time than other display types but can make a significant impact on attendees.
- Banner Stands
Banner stands are the most straightforward type of trade show display. They’re typically single-sided, vertical banners that are easy to transport and set up. Banner stands are ideal for smaller booths or as an addition to a larger display. They come in different sizes and styles, including retractable, tension, and telescoping.
Now that you understand the different types of trade show displays let’s discuss how to navigate them.
Set a budget
Trade show displays can range from a few hundred to several thousand dollars. Setting a budget upfront will help narrow down your options and ensure you’re not overspending.
Consider your booth size: The size of your booth will dictate the type of display you can use. Larger booths can accommodate more substantial displays, while smaller booths may require a pop-up or banner stand.
Determine your display needs
Consider what you want to achieve with your display. Do you need shelving to showcase products? Will you be displaying large graphics or videos? Knowing your display needs will help you select the right type of display.
Evaluate customization options
How customizable does your display need to be? Custom displays offer the most flexibility, but they’re also the most expensive. Modular displays are a great middle-ground option that offers some customization while still being cost-effective.
Research display vendors
Once you know what type of display you need, research display vendors that specialize in your desired type of display. Look at their portfolio, read reviews, and compare prices to find the right vendor for your needs.
Plan for installation and dismantling
Finally, plan for installation and dismantling of your display. Make sure you have enough time to set up your display before the trade show and have a plan in place for breaking it down after the event.
In conclusion, selecting the right trade show display can make all the difference in the success of your trade show experience. By understanding the different types of displays available and navigating the selection process, you can find the perfect display for your business. Remember to set a budget that works for your business.
