Is your website struggling to gain a steady flow of traffic? This is a common problem that many site owners experience. The real challenge is figuring out what you can do about it. Most people come to the conclusion that SEO is the answer. Indeed, this is correct and investing time and effort into optimisation will pay off. But, if you are new to this, it is easy to feel overwhelmed and out of your depth.
Thankfully, there are tools out there you can use to get off to a good start. For example, if you have a WordPress website, you should learn more about Yoast SEO. This can be very helpful in optimising your site.
What is Yoast SEO?
When it comes to WordPress, there are many plugins you can get. Each is supposed to make your site better, giving you the right tools to make your pages appealing. In particular, one that is very popular is Yoast SEO. There are millions of users around the world that choose this plugin for their WordPress site. Its purpose is to help with search engine optimisation and allow you to improve the content you feature and web pages, no matter what they are about.
So, do you want to try Yoast SEO? Well, you are going to need to know how to get this plugin for your WordPress site.Yoast setup is important so that you can get started on optimisation straight away. So, head over to the link provided to learn how to do this properly.
Reasons to Use Yoast SEO on WordPress
Now that you have a better idea of what Yoast SEO is, you will want to know the reasons you should be using this tool over others. So, here is why you should choose this plugin for your WordPress website.
Easy to Operate
Simply, many users like Yoast SEO on WordPress because it is easy to use. Once you have used it a few times, you soon get the hang of it and how it operates. It is not overly detailed and tricky to learn. Often, SEO tools can be overly complicated for no reason, which is why you might not have stuck to just one in the past. You could have used different tools for various elements of SEO. But, Yoast SEO is hailed as being the best for beginners and you only need to use this one tool to get results. So, this can be a good place to start with optimisation.
Know the Right Keyword Density
We all know that using keywords is important for SEO. But, you might also be aware that keyword stuffing is a problem you need to avoid. This is something that you can do without realising it. But, it will be punished in the same way as if you have done it deliberately. Well, you can find the right balance by using Yoast SEO. This is going to tell you the right keyword density for your content, as well as make recommendations on where you should position a keyword. This ensures that you are not keyword stuffing your content, as well as using the best number for optimisation.
Free to Use
Let’s not forget that you might be on a budget when it comes to your WordPress site. So, you do not want to pay out much money for SEO tools. This is particularly true if you have never used it before and do not know if you like the setup. The good thing about trying Yoast SEO is that it is free. You can use some of its features without having to pay anything. This is a real advantage for beginners. There are also some premium features you can enjoy when you pay. But, this is not something you have to do. It is your choice to decide if you want to pay later on for these features.
Ensure Content Quality
Yes, optimising your content for Google is essential. You want to appear to the right people by using certain keywords in your posts and web pages. But, you also want to ensure that your content is interesting and readable for users. Remember that it should always be about the reader first and then Google. This is something that you can forget about when you are trying to use keywords and focus on optimisation. The good news is that Yoast SEO is going to help you ensure content quality. It has a readability feature that allows you to improve the quality of your content.
