With an estimated two billion monthly active users on YouTube, it’s hard to stand out from the crowd and gain more followers and likes. However, one way to expand your reach and engage with your audience is by incorporating hashtags in your video titles and descriptions.
Hashtags function as a keyword or phrase preceded by the # symbol, such as #beauty or #cooking. It’s a way to categorize content, making it easier for users to discover and follow specific topics or trends. When users search for a particular hashtag, they’ll be shown all the videos and content that contain that same hashtag, both on the YouTube platform and on other social media channels.
Including relevant hashtags in your video title and description can help expand your audience and increase your views, likes, and followers. Here are some tips on how to use hashtags effectively on YouTube:
● Research and Use Popular Hashtags
Using popular hashtags that are relevant to your niche can increase the visibility of your videos. For example, if you run a beauty channel, popular hashtags like #makeup or #beautyhaul can attract a larger audience to your channel. To find and purchase popular hashtags, you can use tools like YouTube’s search bar or third-party tools like Youtubestorm.
● Use Niche-Specific Hashtags
Using niche-specific hashtags can attract a more targeted audience to your videos. For example, if you’re posting a video on natural skincare products, using hashtags like #naturalskincare or #skincareroutine can attract viewers who are interested in those topics. Using niche-specific hashtags can help increase engagement and lead to more subscribers.
● Use Branded Hashtags
Using branded hashtags can help promote your channel and increase brand awareness. For example, if you have a cooking channel called “Cooking Adventures,” using hashtags like #CookingAdventures or #CookingAdventuresRecipes can attract viewers directly to your brand. Branded hashtags are also useful when partnering with other brands, they can help promote their products or services.
● Use Hashtags in Your Video’s Title and Description
Including hashtags in your video’s title and description can increase your video’s visibility on YouTube. However, it’s important to not overdo it, as it can come across as spammy, and YouTube may penalize you for using too many hashtags. A good rule of thumb is to use up to three hashtags in your title and up to seven hashtags in your description.
● Monitor Your Hashtag Performance
Monitoring your hashtag performance can help you determine which hashtags are working for your channel and which ones are not. Tracking your hashtag performance can help you make data-driven decisions and optimize your hashtag strategies for better engagement and growth.
In conclusion, incorporating hashtags in your YouTube videos can increase your visibility, engagement, and overall growth on the platform. By researching and using relevant hashtags, you can attract a more targeted audience, promote your brand, and increase your overall reach. Don’t be afraid to experiment with different hashtags and monitor your performance to optimize your strategy and achieve your goals.
