Product demo videos are a successful way to show customers the features and benefits of your product. They may help you increase conversions by describing how the answer solves a particular problem or responds to a specific need.
But how do you create product demo videos that stand out from the crowd and persuade your
audience to take action? Here are five tips to help you create stunning product demo videos that increase conversions.
1. Define your goal and target audience
Before you begin recording, you should have a solid idea of what you want to achieve with your product demo video and who you want to target.
What is the most significant point you wish to make?
What is the primary issue or pain point you wish to address?
What are the requests, challenges, and objectives of your ideal customers?
A well-defined purpose and target audience will assist you in creating a video that is relevant, entertaining, and persuasive.
2. Plan your script and storyboard
Once you have your goal and target audience in mind, you need to plan your script and storyboard.
A storyboard is a visual representation of how your video will look, whereas a script is a written plan of what you want to say and show in the video.
A script and storyboard will assist you in organizing your thoughts, structuring your content, and ensuring that your video flows easily and logically.
You can write your script using Google Docs or Microsoft Word, then create your storyboard using Canva or PowerPoint.
3. Choose the right format and style
One can decide to use different shapes and styles for your product demo video depending on its purpose and target audience.
A screencast, for example, can be used to demonstrate how your software or app works, a live-action video to demonstrate how your physical product works, or a video with animation to illustrate a complicated topic or procedure.
You can also employ several designs to reflect your brand’s style and personality, such as humorous, professional, informal, or instructional.
You can use tools like Loom or Camtasia to create screencasts, Wistia or Vimeo to create live-action videos, and Powtoon or Animaker to create animated videos.
4. Focus on the benefits, not the features
One of the most common mistakes marketers make when developing product demo videos is focusing too much on the features rather than the advantages of their product.
The features of your product are what it does or has, but the benefits are what it does for your clients or how it improves their lives.
Customers aren’t concerned with how many buttons or options your product has; they’re concerned with how it can help them solve problems or achieve their goals.
As a result, when developing your product demo video, you should concentrate on showcasing the benefits of your product and demonstrating how it may provide value to your clients.
5. Include a clear call to action
Last but not least, incorporate a clear call to action at the end of your video when creating outstanding product demo videos that enhance conversions.
A call to action is a message that guides your viewers on what they should do after seeing your video, such as signing up for a free trial download of an ebook, getting a quote, or contacting you for more information. A call to action should be specific, urgent, and persuasive, and it should correspond to the purpose of the video. You can develop landing pages with clear calls to action using technologies like Wix or WordPress.
Conclusion
Product demo videos are a great way to promote your goods and motivate customers to purchase from you.
You can create amazing product demo videos that enhance conversions and build your business by following these five suggestions.
Author Bio:
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
