A candy bar is for the sweet-toothed what water is to fish – some of us can’t imagine living without it.
But what about the candy bar packaging? Does it matter as little as we think?
A customer could feel more confident purchasing a high-quality product from an aspirational brand if the box is beautifully designed.
This article will dive into mouthwatering candy bar packaging trends that play a key role in establishing your business in the marketplace.
Fasten your seat belt, and get ready for a roller coaster ride!
Why Is Candy Bar Packaging Important?
Have you ever been dumbfounded by the looks of a product’s packaging? The answer is quite obvious! Yes, many of us probably bought things more than once just because they are attractive.
There is great power in custom candy bar packaging! The mouthwatering appeal of a chocolate bar packaging will lead you to get your hands on the product.
There are tons of benefits that are offered by this custom packaging. Let’s discuss a few of them!
- It acts as a great marketing tool to introduce your new products and promote the existing ones
- Acts as a magnet to grab customer’s attention at a glance
- The colorful graphics, design, and shape of this packaging improves your product’s shelf impact
- It is durable enough to assure product safety during shipping and storage
- It helps to build brand authority which fuels your sales revenue
- It is an affordable packaging solution
- Helpful in gaining customer confidence which may lead to customer retention
Mouthwatering Candy Bar Packaging Design Ideas
In today’s modernized world, people want to receive their products in an aesthetically appealing packaging. To fulfill consumers’ needs, a great candy bar packaging design comes in handy to satisfy .
Here are some creative design ideas that allow your candy bars to fly off the shelves:
Eco-conscious Colors and Materials
This kind of packaging design cleverly uses the green color to speak to eco-conscious consumers subtly. For example, you can add a green brush stroke texture that looks elegant against the gold foiling. Apart from color patterns, the use of sustainable materials will also lead you to show that your business is working on an eco-friendly approach.
Use of Photorealistic Imagery
Using photorealistic images of a candy bar might not be the most contemporary design idea, but it sure does get the taste buds going. A minimal color palette and graphic illustration of cocoa beans will give a luxurious touch to wholesale candy bar packaging.
- Content Is King!
Pay attention to the worth of content, as it helps you to convey a clear brand message to your customers. Using a clear typography hierarchy to get the news across is a great design idea.
- Go for Classic Designs
This design idea uses old-fashioned design patterns to portray classic simplicity while ensuring all relevant information is included and the candy bars are perfectly tucked away.
- Opt for Bold Colors
Using dark and bright colors is a fascinating idea for personalizing the candy bar box. For instance, the use of dark chocolate color will give a high-end touch to your packaging that draws in customers.
- Old Is Gold!
The vintage and retros themes are incredible as they allow you to be different while designing candy bar packaging. This design pattern will take your customers to the good old days and pleasant memories.
- Consider the “KISS” Rule
Keep in mind that simplicity sells! Customers will remember designs that are sleek and sophisticated. Therefore, avoid complicated designs that perplex your customers. Clear labels, minimalistic designs, and great color coordination are something that customers need and want. Constantly viewing extravagant packaging could become tiring, so the elegant design feels like fresh air.
- Tile-Inspired Patterns
Tile-inspired designs give us the feeling of being on holiday without the price tag, and it is a perfect gift to give to your loved ones.
- Play With Colors
Who doesn’t enjoy vibrant, fun colors? Custom candy bar packaging is made to be very engaging and will have a lasting impression on food enthusiasts thanks to an alluring color combination strategy. Playing with color increases your potential for sales. To make the box more interesting, you may also use some gradients.
- Go for the Modernized Design Templates
Your candy bar packaging must be of the proper size and shape. A packaging shape plays an integral role in engaging customers. Therefore, choose a design template as per your product’s suitability.
Let’s find out some innovative styles for these custom boxes!
- Sleeve packaging styles
- Tuck-end style
- Magnetic-closure boxes
- Gable box style
- Compartment-style candy bar packaging
- Consider Shelf Impact
Never ignore the “shelf impact” or how colorful, delicious candy bars are displayed on retail shelves. One way to enhance the visualization is by designing the candy bar packaging consistent with your brand identity and confidently presenting your brand morals.
- Use of Holographic Graphics
The holographic lines carried from inside to out on the box are so clever and hypnotizing that they are sure to stand out your confectionery products in a crowded market.
- Use of QR Codes
Technology-based packaging solutions, also known as smart packaging, are one of the innovative design trends. Featuring QR codes directs consumers to your brand and provides pertinent product information.
- Introduce a Logo
We know packaging is the face of your brand! So, you need to design it elegantly. To convey your message, incorporate your company’s slogan and name on the most vivid part of the candy bar packaging supplies. Featuring a slogan will help your brand build and help your customers recognize your brand among rivals.
Ending on a Sweet Note!
Candy bar packaging keeps your products safe and visually appealing on retail shelves. Bold colors, eco-conscious materials, holographic patterns, and a minimalist design approach pave the way for delectable tactile designs that tell customers exactly what they want to hear from their favorite sweet treat brands. So, whichever design approach you take inspiration from, ensure you are sending out the message and your brand morals – alongside your choccy’s sugar content.
Happy packaging!
