The real estate business is a highly competitive space, and no realtor can afford to pass up new opportunities to market their services and the houses on their radar. With video marketing, it’s possible to tap into a larger audience base and reach customers who may not be aware of your services. You’ll also set yourself apart from your competition, as only 37% of realtors currently incorporate video into their marketing strategies.
There are multiple ways to incorporate video into your real estate marketing strategies. Consider the following opportunities to bring in more customers.
Ways to Incorporate Video into Your Real Estate Marketing
Showcase a Property
Most realtors use photographs to showcase a property to those in the market for a new home, but videos can be far more effective at highlighting a space’s unique appeal. A video can function like an open house would, allowing viewers to experience the home from end to end without needing to schedule an appointment with you to tour the place.
Drones can help capture a property’s exterior, and film the area above the house so that interested parties see the size of the yard and any special features, like a pool or outdoor seating area.
Furthermore, individuals who can’t readily visit the property because of factors like distance will find video tours especially helpful and may even follow through with a purchase without physically touring the home.
Offer Q&As for Each Property You List
Buyers usually have many questions about a property they’re interested in buying, so to alleviate these concerns, you can use a Q&A video to answer common inquiries. Each of your Q&A videos should focus on a single property in your listing portfolio.
For instance, you might use a Q&A video to answer questions such as:
- Will the seller pay for closing costs?
- How much are the annual property taxes?
- Are there any homeowners association fees?
- Are major appliances, like a refrigerator and washing machine, included with the property?
- Has the current homeowner made any recent significant repairs?
- Does the property have unique features that distinguish it from other nearby homes?
- How close are the nearest grocery store and shopping center?
- What school system do children in the area attend?
Detailed Q&As improve your credibility as a realtor who aims to provide customers with the best service.
Create Videos that Highlight Unique Features in the Community
People that move into a new city or town may not know what to expect, and if they’re unable to visit before the move, a video guide that showcases various neighborhood features can be extremely helpful.
You can create a video for every neighborhood you service, showing off the local grocery store, popular parks, recreational areas, and the public and private schools nearby. If the community has any popular attractions, like shopping malls, restaurants, and amusement parks, you can choose to include them as well.
Talk About Your Real Estate Agency
If you own a real estate agency, you can use video content to highlight your company’s culture, organizational values, and mission. Videos help introduce yourself to potential customers who need a realtor’s help, and they can also help you attract team members interested in joining your staff.
A captivating and engaging introduction video can mean all the difference between hiring your agency to handle a listing or choosing to partner with someone else. You should use your introductory video to showcase your experience in real estate and the results you’ve obtained for your customers, like finding their dream homes or helping them qualify for exceptional financing opportunities.
Use Your Website and Social Media Accounts to Share Your Videos
As you create your videos, you’ll want to promote them on your website and social media accounts. As they gain more traction, you’ll attract more followers and potential clients interested in working with you directly instead of your competitors.
You can increase the quality of your video content by working with a real estate video service, which will have the professional equipment and experienced videographers necessary to present your content in a way that captivates your audience. They’ll thoroughly edit each video they create for quality results.
Your Real Estate Videos Will Help You Build Stronger Relationships with Clients
While the main objective of most realtors is to facilitate sales, they also want to develop strong relationships with their clients. Customers who have a good experience with you are more likely to recommend your services to people they know who need a realtor. Your real estate videos can help you improve the customer experience and build your reputation in your local community.
