The importance of commercial graphics in a company’s success is widely recognized, with many successful businesses relying heavily on them. While commercial images are used in various ways based on individual requirements and available space, floor graphics are often overlooked.
This frequently ignored area can provide a solution to many communication and marketing problems. Floor decals, or “floor stickers,” are flat signs placed on the floor to display a message or artwork, making use of underutilized commercial spaces.
Floor graphics can serve not only as a form of marketing but also for several practical purposes. Here are five ways in which custom floor signs can benefit a company.
Advertising
Get creative and install an eye-catching way to advertise your products or services. To use graphics as advertising tools, place them in high-traffic areas of your business.
Use bold, attention-grabbing designs that incorporate your brand colors and logo to make your message stand out. You can also use graphics to showcase product features or promotions.
Promoting Sustainability
Yes, they can be used to promote sustainability and encourage eco-friendly behaviors. For example, you can use floor graphics to remind people to recycle, turn off lights, throw their garbage away, or conserve water. Showcase your commitment to sustainability and highlight your eco-friendly products or initiatives.
Use earthy colors and images that evoke nature to reinforce the message.
Branding
They can be used as a powerful branding tool that reinforces brand identity and creates a cohesive visual experience. You can use them to feature your logo, brand colors, and taglines, creating a memorable and immersive experience. You can also use them to showcase your brand values, products, and promotions.
The use of creative and visually striking graphics can create a lasting impression in the minds of customers.
Decorative
Enhance the visual appeal of your business space by using these graphics as decor. Create an interesting and eye-catching pattern or design that complements the overall style of your business.
It’ll leave a positive impression on clients, and maybe even encourage them to tell other people about your company. Choose graphics that are visually appealing and that reinforce your brand identity.
Wayfinding
If a company is looking to save space, no matter what kind of operation they’re running, wayfinding floor graphics is an excellent way to tell people where to go. Direct customers or employees toward rooms, away from unsafe spaces, or direct people in lines with helpful floor decals.
It will save on signage space and they can still be customized for companies looking to get creative.
Choose Sunrise Signs for Your Custom Floor Signs
Sunrise Signs consists of a dependable team that will work tirelessly to transform your Philadelphia workplace with impressive signage solutions. Since 2008, businesses have relied on us for premium graphics and five-star customer service. We will take your project seriously and design and install signage that will elevate your business and increase your impressions and sales.
Contact us today if you’re interested in learning more about the various types of floor graphics and how to implement them in your business.
