In the modern digital age, the world has made great strides when it comes to global online connectivity. Among other things, this has led to the mushrooming of a large number of online businesses. ECommerce businesses and other allied businesses that serve eCommerce companies, such as providers of eCommerce SEO services, have also experienced a boom in business.
ECommerce businesses are particularly popular with consumers since they offer shoppers convenience and good deals. And many business pundits agree that this is the best time to start an eCommerce venture.
However, in order to attract large volumes of online organic traffic, your online store website must be properly optimised for search engines. Thus, in order to beat the competition, survive and thrive, it is highly recommended that eCommerce businesses invest in a professional provider of eCommerce SEO services.
This post elaborates on five important ways to optimise your eCommerce website in order to achieve greater visibility on search engine results pages (SERPs). The next time you are looking to hire an eCommerce SEO services agency, make sure to ask them to include the following services in your package.
5 top ways to optimise your eCommerce website for search engines
1. Make sure that your eCommerce website has an SSL certificate
Having an SSL (Secure Sockets Layer) certificate helps establish your business’s trustworthiness and credibility. An SSL certificate puts https:// before your website’s URL. A secure site protects the data of customers and website users. This results in both website visitors and search engines like Google having more trust in your website and organisation. This eventually leads to an improvement in your eCommerce website’s SEO.
A good provider of eCommerce SEO services will be able to help your eCommerce website obtain an SSL certificate.
2. Refine your Meta descriptions
Increasing your eCommerce website’s click-through rate can positively affect your website’s ranking on search engines.
One way of improving your website’s organic click-through rate is by improving your meta descriptions. An eCommerce website’s meta descriptions should always be captivating and attractive. Additionally, make use of phrases like ‘buy online’ in your meta descriptions to give a boost to your eCommerce website’s click-through rate. Such phrases help potential customers understand how they can purchase your goods and/or services even before they click on your website link in search engine results pages (SERPs).
Hiring expert providers of eCommerce SEO services can help you further refine and improve your website meta descriptions so that you gain greater visibility on search engines.
3. Make improvements to your title tags
In order to perform well on search engines, your title tags, also known as meta titles, should be no more than sixty or seventy characters long.
You should also include keywords in your title tags. Keywords help to attract attention and also help to improve your rankings on search engines.
Moreover, title tags should be enthralling. The more captivating a meta title is, the more clicks it will get.
Additionally, you should always mention the product or service name in the title tag itself. This helps online searchers find precisely what they are seeking.
Again, experienced providers of eCommerce SEO services in India will be able to optimise your website titles for search engines for you.
4. Utilise your 404 error pages to drive sales
When your customers and prospective customers click on a product or service link that is supposed to take them to your website, but instead of arriving on the product/service page on your eCommerce site, they are shown a 404 error, then that is a potential sales opportunity lost.
404 errors can occur due to quite a few reasons. However, they most frequently occur because the URL or the content of a page has been deleted or moved without making any adjustments to any internal links.
In order to not lose out on any potential sales opportunities, you should always hire an eCommerce SEO services provider to locate these 404 error pages and apply 301 redirects on them so that your website visitors who are trying to access the broken pages get redirected to another relevant and appropriate page on your eCommerce website.
You can even tailor your 404 error page messaging and include links to the most popular pages on your eCommerce website in them.
Google Search Console is a great tool to help you find these pages that trigger 404 error codes and fix them.
ECommerce SEO experts or an experienced eCommerce SEO company in India can help you find and fix these 404 error pages so that you do not miss out on any lead conversion opportunities.
5. Ensure your eCommerce website has a live chat option
Developing a live chat facility for your eCommerce website is a crucially important step in order to achieve success in your business endeavour.
A live chat option will give a huge impetus to your lead conversion rates and business growth. This is because a live chat facility enables potential customers to quickly and directly get in touch with your eCommerce website’s customer service team. They can then ask questions, clarify their doubts and receive important information in real time. This empowers your prospective customers to make speedy purchase decisions, thus giving a boost to your sales.
On the other hand, when websites lack a live chat option, potential customers have to make calls or write emails and then wait for a response. Often, many prospective customers do not even go through that trouble and instead move on to other eCommerce sites that do have a live chat option. Hence, you end up elongating your sales cycle or losing out on sales opportunities altogether. And all because your website lacks a live chat facility.
Therefore, it is always a great business strategy to hire the services of reliable individual eCommerce SEO experts or a competent eCommerce SEO company in India that will be able to help you with designing, programming and implementing a live chat facility for your eCommerce business website.
Final thoughts
Although there has been a boom in the eCommerce sector in recent times, in order to stay ahead of the competition and continuously expand their customer base, it is of crucial importance that online stores invest in and make use of quality eCommerce SEO services in their marketing plans. If you’re looking to purchase the best eCommerce SEO packages, you’ve come to the right place. To achieve the best results, RankingBySEO agency can be very beneficial for your business.
This post details five important ways to make your eCommerce website more visible on search engines. This list should prove to be very helpful for you whenever you are on the lookout for an eCommerce SEO company in India or individual eCommerce SEO experts or maybe even some other providers of eCommerce SEO services.
