Every business owner dreams of having a business that can reach every possible height. Building this kind of business requires time, patience, consistency, capital, and many more things. Building a brand has always been difficult, and the fiercely growing competition in the markets isn’t helping that much. With this much competition and where big boys dominate, it is becoming near impossible for small brands to get sales and grow because big brands have that cash reserve and popularity that they can use to wipe off their competition.
Even after all this, some small brands rise through the ranks quickly at a fast pace, and this isn’t only because of luck. These small brands do know how to take advantage of everything. Those things also include custom boxes. It has revolutionized completely, and if you still see personalized packaging as a mere product carrier, then you are missing out.
In this blog, we will tell you about techniques you can use to take your custom packaging boxes for small business to the next level. So, without any further ado, let’s dive right into it.
Use Cardboard Boxes
As we mentioned above, product-based packaging has revolutionized and is now seen as a marketing tool by brands. You need to have packaging that stands out from the rest because this is what will get your brand more attention and more sales. For this, you need packaging that can be customized easily on your terms, and the type of packaging you need to use should have a smooth surface so that print can stay in the packaging for a long time.
This is where cardboard boxes can take away your worries because they offer the smooth surface that you are looking for. Not only that, but they are also eco-friendly, which means that the customers in the market will prefer your brand over the brands that aren’t using eco-friendly packaging solutions. Last but not least, they are cost-efficient and will save you a ton of money in the longer run.
Use Custom Stickers
Just like Customized Packaging Boxes, stickers can also help your product stand out from the rest. It feels like brands forget about the impact stickers can have on their brand because they are so heavily invested in customizing the packaging. Stickers are ideal for every type of packaging, envelope, or packaging insert because they give that fun look to the product boxes.
You can also throw in a couple of extra stickers for your customers so that they can stick them where they like them. Also, you can print a QR code on the sticker, which will allow customers to visit your website.
Use Thank You Cards
One way that brands acquire a ton of loyal customers is by making them feel that they matter to the brand and that brands are happy to have them as their customers. You need to do something just like this so that customers can connect with your brand on a personal level. When you make them feel that they are a part of your brand, they will constantly be talking about your brand.
The most efficient way of doing that is by adding thank-you cards or other personalized notes. This small gesture of yours can make the day of your customers, and they will be hooked to your brand. The best part is that this gesture will cost you next to nothing.
Use Multiple Layers
Customers love an unboxing experience because this makes great content for their followers on their social media platforms. Creating that unboxing experience isn’t as hard as it seems. On top of adding a customized note, you can use multiple layers to give your product more excitement. You can use a box within a box, or you can use a silky jewellery bag to give your product more luxurious vibes.
Gift Bags
If you are looking for a packaging option that you can scale for your small business or even a large business, you don’t have to look further than custom gift bags or boxes. You can have custom gift bags listed on your website as an extra perk that customers can buy, or maybe your packaging can cover this cost for your customer. Include your brand name, logo, and QR code so that the receiver can go and have a look at your brand.
Give Out Freebies
Customers love themselves some freebies, and you can give them that to give your small business more exposure. Word of mouth smells like wildfire, and these freebies will give your customers more things to talk about. If you have a cosmetic brand or any other brand, then you can hand out some free testers to your customers, and if they like it, they will surely come back for more.
Customers do appreciate these small gestures, and this will help you make your small business look more premium to the market.
