Ever unwrapped a Nanaimo bar only to find it crushed or crumbled? Bummer, that’s no longer a treat, eh? Well, that’s how your customers feel when your product reaches them in a package that looks like it was run over by a Mack truck.
Luckily, by partnering with dependable right packaging and distribution companies, your products don’t have to suffer a similar fate. For instance, to access customized distribution services, check out subscription box fulfillment in Canada here – offered by Fripp Warehousing, a customer-oriented service provider with over 25 years of experience.
Many businesses have embraced the subscription model to take advantage of the convenience and cost-effectiveness it offers. But what role do packaging and distribution play in business? Let’s break it down so you know how your firm can benefit.
Packaging
Most products we use nowadays come in some sort of packaging. This could be a can, a bag, shrink wrap, a bottle, a box – you name it. Its purpose is manifold, as hereunder explained:
- Protection: Packaging protects products from physical damage and environmental conditions such as humidity and temperature variations. As such, it’s common to find a product with layers of packaging like cardboard and plastic wrap. That being said, the design of the packaging material should fit the purpose. For instance, if a product needs to be kept cold, say ice cream, you need an insulated package to maintain the desired temperature.
- Branding: A product’s package usually contains information such as its name and details of the company behind it. As such, a brand stands out by optimizing its packaging design – think Coca-Cola or Pepsi. Usually, an attractive package draws more potential customers and may entice them to purchase it.
- Convenience: Packaging makes it easier to transport and store products safely. It also reduces customers’ shopping time, as they can quickly identify the product they need. Plus, an ergonomic design allows buyers to carry or use a product. Also, all the players across the value chain demand convenient packaging for hassle-free handling. For instance, warehouse keepers need package sizes that fit into their storage systems.
- Proper handling: Packaging typically includes directions on how to handle and store particular products. Failure to handle the product as instructed can lead to damage and losses. For instance, a package labeled ‘Fragile’ should be handled with extra care. Likewise, instructions on the temperature range to store products facilitate efficient handling throughout the supply chain.
- Economy: When used appropriately, packaging promotes cost-effectiveness, by either using less material or economical options. This in turn helps businesses remain competitive. And given that your business is likely to factor in packaging cost in the overall product price, lower packaging costs mean you can offer your customers better deals.
Distribution
Imagine you have a great product in an attractive package. How do you get it to the customer? Mainly, your distribution system ensures products get to your customers intact and on time. Here’s how:
- Logistics: A good distribution system enables your business to map out the most efficient route to get products to the designated location quickly and safely. This helps you save money by ensuring you don’t pay extra for lost or damaged goods. As pointed out above, your packaging also helps avert product damage.
- Time: Let’s say you have an emergency order. An efficient distribution service can facilitate the timely delivery of products. This could entail making use of multiple carriers or transportation options.
- Expansion: Most firms outsource their distribution needs because it’s usually expensive – think about the fleet and personnel you’ll need to purchase or hire. Thankfully, the right distribution network enables your business to expand – in terms of customer base and product offerings. As a result, you can keep up with industry trends without investing in a new facility or personnel.
- Customer satisfaction: A reliable distribution system ensures your customers get their products when needed, in the same condition as described and as expected. Inevitably, this can translate to customer loyalty since they realize your business is dependable and can deliver quality products.
- Maximizing capacity: Most distribution centers have limited space, implying that inbound packaging directly affects them. Thus, a business that adopts an efficient distribution system can easily maximize its capacity and take advantage of the available space. Likewise, well-designed packaging enhances the capacity to store and handle products, resulting in better inventory management.
Packaging and distribution are like bedfellows. And while each serves a particular purpose, they’re interdependent, allowing your business to access new opportunities while meeting customer expectations. In short, it pays to invest in a reliable packaging and distribution system.
