Today, Instagram is an excellent application for brands to promote their products in a visual way. It is updating its features and offering incredible opportunities for businesses to make big sales revenue. As per the report, Instagram is now the fourth most popular application, with over 1.4 billion users. So if you start to sell on Instagram, you will reap more benefits and take your business to a higher level. The thing you need to do is to be well-familiar with Instagram features to use them to escalate your brand’s sales.
Wondering how it is possible? Each feature on Instagram varies in functionality, and some features help to edit the content to make it more appealing easily. Some features like Instagram Shop take your products in front of potential customers. Well, with the effective utilization of the feature, you can create high-visual content that gets more user responses. It tends to boost your instagram video views and make your marketing campaign more successful. Here let us discuss valuable tips to improve your brand’s sales.
Create Stunning Content That Speaks to Your Audience
Instagram is a visual-first application. As a result, it is now a perfect place for users to promote brands and product discovery. So as a business, make sure that you attract your potential customers. For that, here comes the need to create attractive content that well speaks about your brand.
It doesn’t matter that you are posting an image or video. Ensure to create scroll-stopping posts. To induce your audience to watch your content, sharing different cultures is a worthy idea. And for more exposure, it is good to stick with great content-creation techniques.
Here are some ideas to create compelling content:
- Utilize natural light.
- Make sure to use the artificial light needed to create the content.
- Be choosy to create the content at sunrise or sunset.
- Shoot photos from different angles.
Further, if you like to enhance your photos or videos, you can use the top editing applications to get your desired attention. A well-versed Instagram user may consider editing tools to customize their content and make it more noticeable.
Make Highly Engaging Content
Looking for ways to interact with your customers on Instagram highly? If yes, creating unique videos on Instagram is the best idea, receiving 2x the engagement as other content types.
That’s right!
If you like to grab more users’ attention on Instagram, it’s the right time to post your video content. Moreover, to get the quick attention of your followers, you can also leverage Inzfy and effortlessly higher your brand’s visibility.
Here’s a short guide to help you to create Instagram videos:
- Create short and snappy videos that hook your audience in the first few seconds.
- Include captivating captions.
- Create videos to reach your specific goal. (Boost website traffic, get new followers to spark user engagement, and educate or entertain your audience).
- Take advantage of behind-the-scenes content to humanize your brand.
- Share how-to videos.
- Stick with the rules to create high-quality content.
Glow Up Your Product With Instagram Stories Post
A surefire way to take your product in front of Instagram users is by effectively utilizing the Instagram Stories feature. Are you a new user and excited to know about Instagram Stories feature? Here we have discussed it to help you to learn about it.
When you click on the Instagram application, you will take over the screen and let you know that on the top of the screen, ‘Your Story’ appears. By clicking on it, you can post the stories and get the immediate attention of your prospective customers. The main reason is that Instagram Stories that you post will be available for only a day. It means that stories posted disappear after 24 hours of sharing the content.
Play With Hashtags
Utilizing hashtags is a great way to extend your brand’s reach and build strong followers for your brand. Currently, hashtags play an important role on every social media platform. So focus on choosing the most impactful hashtags to expand your audience. Remember, Instagram allows you to use nearly up to 30 hashtags for a post. So grab the opportunity and play with hashtags to make the most of the platform.
If you are planning to get your content in front of many potential users, then consider utilizing the hashtags such as
- Generic hashtags.
- Trending hashtags.
- Brand-specific hashtags and
- Customize your own hashtags.
It is interesting to know that playing with hashtags will help to step ahead of the competition. Moreover, you can easily build a strong brand presence and a significant following. It results in boosting your brand’s sales and revenue.
Host Contests & Giveaways
Do you want to spark engagement on Instagram? Then, it’s a great idea to run contests and giveaways. If your contests are more challenging and engaging, more users will participate and help you win lots of new followers.
To make your contest perform well and successfully, here are a few great ideas:
- Like, comment, and follow: If users love your post, they may follow you to participate in your contest.
- Tag a friend: Users can tag their every friend to get one entry.
- User-generated content (UGC): Your customer creates content and uses your brand-specific hashtags or tags for your business.
For great inspiration, you can check out the winning contest and create a great contest with your creative efforts. Well, even to make more users know about your contest, you can even promote it in an exciting way. You can also use Inzfy to take your contests in front of active participants, boosting your engagement.
Connect With Potential Influencers
Here’s a fantastic fact.
Over 80% of marketers say influencer marketing is a more effective technique to connect with a massive target audience. It means partnering with the right influences is a big win for your business. By joining hands with the potential influencer, you can impact local customers and share interesting content that sells. The followers of influencers will purchase the brand that you are selling.
Wrapping It Up
We hope that this article might help you a lot to make your brand’s name pop up on the platform. So to spark connections with your potential customers and boost sales, follow the above-mentioned techniques. Good Luck!
