Business cards are a marketing tool for businesses to help them connect with customers and acquaintances. Positive brand information is important for a great first impression. The business card is one of the first ways a customer may interact with your brand. High-quality real estate business cards should be eye-catching and balanced with pertinent information.
This article covers all the information you should include on your real estate business cards.
Company Name
Your company name is a unique identifier for your business, allowing customers to understand whom they are dealing with. Including the company name on your business card increases the chances of people remembering you and reaching out.
The company name should be dominant on the business card, so include it in large text on one side of the card. Spell the business name in full to help customers know what the company is. Write Suncorp Realtors instead of Suncorp and spell out words like “corporation” if the official name has it spelled out.
Logo
Your company’s logo is a visual image representing the brand’s identity. A unique logo design makes it easier for clients to remember your company and associate themselves with the business. The logo also makes your business feel legit and trustworthy to customers, so they will be more willing to work with you.
Include the logo alongside the company name on the front of your business card. Use a high-quality image when designing the business card for easy legibility when printing. Scale down the logo image on your business card to prevent the front from looking too cramped, leaving adequate space around the logo.
Company Tagline
Company taglines are catchy and helpful in wooing customers into working with you. Your business card should include the tagline below the company name. Make sure the tagline is self-explanatory while focusing on the company’s core service.
Individual Name and Title
The back of the business card should include more personalized information. Showing your name and job title allows everyone with the card to address you. The job title shows your position in the company, so the customer can gauge how you can help with their needs.
Include a professional title (e.g., Mr., Mrs., Dr.) alongside the names when writing your details. The job title should come below the name and should be in a smaller font. This allows readers to read the title without it appearing dominant or intimidating.
Official Contact Information
Your name and title might be enough for people to google you online and find your contact information, but this method can be tiring for many customers. It is easier to reach out to you with the contact information on your business card.
Include your official email address and office telephone number for easy communication. Select a legible font and use a unique color, where necessary, for emphasis.
Website and Address
Maintaining an online presence for a real estate business can help generate quality business leads. Include the full website address on your business card to help customers understand where they can learn more about your services. This can help boost web traffic to your site.
While many realtors operate virtually, others have maintained the traditional business model. Add your business’s physical office to help customers who value face-to-face communication know where they can find you. This will increase foot traffic within the office and might lead to increased turnover.
Social Media Handles
Social media can help businesses reach out to new customers. If your company has an official page on various social media platforms, include the handles for them on the business card. The business can inform its customers where to find real estate-related content and gain new followers.
You can also use social media to promote properties and reach potential buyers and sellers more quickly.
Invest In High-quality Real Estate Business Cards
A business card is a marketing tool you can use to communicate with your customers and connect with potential buyers and sellers. Use a unique design and font to make the business card memorable while keeping the information legible. Investing in high-quality real estate business cards can improve turnover and expand your reach. It connects you better with potential customers and partners.
