Personal branding is an integral part of building your reputation online. Fortunately, there are many ways you can get it started. But remember, you need to make sure you do it the right way. There are always risks, and if you launch before you’re ready, or don’t understand how to do some of the things you need to do for success, you could find you’re not being perceived the way you want to be. Hiring a professional reputation management firm can help. Here’s what you should be considering.
Kicking Off a Personal Brand
Your personal brand is your trademark. It’s how people perceive who you are and what you’re offering. If they like your brand, they’re more likely to buy from you. But you can’t please everyone, so it’s important to have a personal brand that reaches the people you’re targeting and that works for you, as well.
From the thought leadership pieces you’ll publish to the content you put on your YouTube channel, you need to be clear on how to create your personal branding and what you want people to take away from your content. There’s nothing wrong with mixing some fun into a more serious presence, but if you’re all over the place with who you are online, clients can get confused about what you’re providing and whether they want to work with you.
Think About How You Want To Be Seen
Deciding how you want to be seen is the most critical aspect of creating a personal brand. If you’re going to be funny and irreverent, be sure that’s something your intended audience can relate to. Make sure your product, service, or industry can support that. While it’s understandable that you want to be unique or stand out, you need to be sure you’re getting noticed in a way that’s positive, not negative. Not all PR is good PR, despite what some people may tell you.
Take the Time To Get It Right
You need to take the time to develop your personal branding the right way, or you might get stuck with an online “persona” that’s not yours and is very hard to change. Ideally, you should have things planned before launching anything. That’s where Status Labs comes in. When you work with a quality personal branding and reputation management company, you benefit from years of extensive experience in helping people be their best selves online.
Planning is vital as you navigate your name, company name, reputation, education, experience, and more. What you want to say to the world should remain consistent, so it’s important to get things started off the right way. That helps ensure a higher chance of success.
Work With a Professional for the Best Results
A professional reputation management firm like Status Labs understands that people are different. But how you’re coming across online will matter to the people who might purchase from or work with you. By helping you with all the aspects of building your personal brand, Status Labs can make it easy for you to be seen and recognized in ways that work for your company.
Status Labs has offices in Austin, Texas, New York, Los Angeles, London, and São Paulo, along with clients in more than 40 countries. Major publications have profiled the company, and it was named to the Inc. 5000 list of fastest-growing private companies in the United States for four straight years. Choosing the right company to help with your personal branding can make all the difference for you and your clients.
